About me
My career has been defined by a transition from the visual craft of branding to the systemic complexity of product design at the highest possible scale. This background provides me with a specific perspective on the modern design landscape; as AI and automation commoditize production, I believe that an opinionated outlook and a high bar for taste are the most critical assets a design leader can offer. I bridge the gap between high-level product strategy and the technical infrastructure needed to execute it.
At Meta, I lead the team responsible for the Facebook Design System. My work focuses on the governance, evolution, and adoption of the systemic foundations that power the Facebook app. Leading in this environment requires a balance of organizational design and product intuition – managing the cross-functional relationships and technical constraints that come with a multi-billion user platform while maintaining a relentless focus on the quality of the user experience.
Throughout my 22-year tenure in the industry, I have consistently advocated for design as a core business driver. Beyond my work at Meta, I maintain an active writing practice where I analyze the evolving conditions of our industry and the future of design leadership. My goal is to build high-performing teams that don't just ship features, but contribute to a coherent, high-integrity product vision that stands up to the pressures of global scale.
Employment
2021 — Present
Staff Product Designer
Meta
2015 — 2021
Design Director
Method
2014 – 2015
Head of Brand Communications
Blacksheep
2014
Freelance Lead Designer
Moving Brands
2014
Freelance Lead Designer
Saffron
2014
Freelance Lead Designer
Eight Inc.
2013 — 2014
Senior Designer
Heavenly
2007 — 2013
Senior Designer
Landor Associates
2005 — 2007
Designer
Imagination Group
2004 — 2005
Designer
johnsonbanks
Clients
REAL ESTATE
Adam America Real Estate
ENERGY
BP
British Gas
Innlandskraft
RETAIL & CONSUMER GOODS
Burberry
Coca-Cola
Dunhill
Kohl’s
Roberts Radio
Swarovski
HEALTHCARE
Great Ormond Street Hospital
Nightingale
Mars Petcare
FINANCIAL & PROFESSIONAL SERVICES
MetLife
Ernst & Young
Freshfields Bruckhaus Deringer
Gjensidige
Sparebank1
CPP Investment Board
TECHNOLOGY
EVRY
Hitachi
Kenwood
Meta/Facebook
Instagram
GSMA
Cervest – Climate AI
NON-PROFITS/CHARITIES
Macmillan Cancer Support
NSPCC/Childline
WWF (Project X)
HOSPITALITY
McDonald’s
Wynn Resorts
JW Marriott
MEDIA
DAZN
UKTV
TRANSPORTATION
Land Rover
KLM Royal Dutch Airlines
Renault
Joshua Leigh
Contact
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