Work
I’m a staff designer on the Facebook Design System team at Meta, devising the frameworks and strategy required to deliver a unified product experience to over 3 billion montly active users.
Before that, I led the Messenger Design System team and managed product design teams across Messenger and Instagram Direct. Most of my work is confidential, so this page is a selection of projects that have been publicly announced or covered.
An archive of older work can be found here.
Staff Designer, Facebook Foundation Design
Evolving Facebook’s brand and design system into a unified language, then using it to simplify the app and extend it to standalone products.
Simplifying Feed, creation and navigation (Dec 2025)
Redefining Facebook’s brand identity (Sep 2023)
Design Manager, Messenger Design System
Led the design system behind the Messenger brand refresh. The system covered Messenger and Instagram Direct, and I worked with the Instagram Design System team to keep the two aligned.
Product Design Manager / Creative Director
Led the creative direction for the expressive layer of Messenger and Instagram Direct, including sticker packs, illustrations and chat themes.
Messenger on Instagram:
Valentine's Day chat theme
Halloween chat theme
Taylor Swift chat theme
Product Design Manager, Messenger Web & Desktop
Led the Web and Desktop design teams that shaped end-to-end encryption on those platforms, as Messenger made it the default for personal chats and calls.
Product Design Manager, Remote Presence
Led the design team for Messenger’s desktop and group video experiences, including Rooms and Watch Together.
Messenger desktop app (Apr 2020)
Messenger Rooms (Apr 2020)
Watch Together (Sep 2020)
Joshua Leigh
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