JW Marriott Venice F&B
Brand Design

JW Marriott Venice Resort & Spa is a luxury retreat on Isola delle Rose, a private island on the Venetian Lagoon. During the development of the resort, JW Marriott commissioned us to create the visual identities for the resort's 4 restaurants, 2 bars, delicatessen and cooking school. 

 

Year
2015

Studio
Blacksheep

My role
Head of Brand

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Fiola at Dopolavoro Venezia

Dopolavoro is an acclaimed Michelin-starred fine dining concept by Chef Fabio Trabocchi within the JW Marriott Venice island resort.

Dishes combine seasonal ingredients locally sourced from Venice’s famous Rialto Market as well as organic vegetables from the kitchen's gardens.

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The look and feel for Dopolavoro aims to capture a dark, sophisticated evening mood with a refined attention to typographic detailing.

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Rose Bar

Rose Bar is the hotel's social centre, where guests meet for Aperitivi before dinner or Digestivi later on in the evening.

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The look and feel for Rose bar is based around floral imagery, contrasting light pinks for the early evening Aperitivi and darker moodier purples for later at night.

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Dispensa

Dispensa is the resort's delicatessen. With a superb range of Italian wines, salamis, cheese and other delicatessen items, artisanal sweets, aromatic coffee and pastas. Dispensa offers guests a taste of Venetian deli shopping and the memorable flavours of Isola delle Rose.

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The look and feel for Dispensa combines handwritten type with raw, untreated papers and materials – a reference handmade, fresh ingredients on sale.

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Sapori

Sapori is a cooking school located on the island, open to guests who can learn to prepare classic Italian dishes and cicchetti.

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The Sapori crest features typography inspired by Italian Art Deco posters and advertising of the 1930s. The rest is applied to chef's jackets and aprons.

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Cucina

Cucina is the resort's breakfast restaurant. 

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The Cucina look and feel features a circular motif, referencing the morning sun, the lighting fixtures in the space as well as the tableware. These circular forms are echoed in the wordmark within the c, c and a of Cucina.

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