Peace One Day
Brand Design
Peacing Together was designed as a social campaign to raise awareness of an annual global day of ceasefire, first conceived by non-profit organisation Peace One Day and named 'Peace Day'.
Peace One Day’s objective is to institutionalise Peace Day on 21 September. Throughout the years, millions of people have been active on Peace Day in every country of the world, and hundreds of organisations have carried out life-saving activities in areas of conflict.
Year
2012
Studio
Landor Associates
My role
Visual Designer
We quickly realised that the key to activism was to relinquish control of your idea. Seeding a concept and allowing the audience to have control and ownership over it creates an environment where participants are more likely to share their message with authentic voice.
We created a social activity that had the potential to spread virally, similar to how the activity of 'planking' had recently spread globally around the same time. We came up with the activity of 'Peacing' – forming the letter P by holding up a partner. It brought people together and set them a small challenge, but not difficult enough to deter people from getting involved.
We created a definition of the 'Peacing' in Urban Dictionary to begin to own this phrase.
We created multiple social media pages including Facebook and Twitter. The main archive of submitted 'Peacing' images was on Tumblr.
We built a Facebook community for participants to share their images and videos.
The project was shortlisted for the inaugural D&AD White Pencil award. The White Pencil was devised by D&AD to celebrate the power of creativity to stimulate positive change.
Other projects
Roberts RadioResearch & Insights, Brand/Product Strategy
Gjensidige Mobile BankResearch & Insights, Product Design
EVRY Strategic Design LabCapability building, Research & Insights
Wynn Resorts – In-room controlsExperience Design, Service Design
Kenwood Universal UIExperience Design
NightingaleExperience Design
Method Icicle InstallationExperience Design
Hitachi – The Future of TrustSpeculative Design
Barbican – The Future of FoodSpeculative Design
Dunhill Brand IdentityBrand Design
DAZN identBrand Design
UKTV BrandingBrand Design
51 Jay Street BrandingBrand Design
JW Marriott Venice F&BBrand Design
Freshfields Brand IdentityBrand Design
Globe Telecom Flagship storeEnvironmental Design
Swarovski Crystallized StoreEnvironmental Design
Peter Gregson Album CoversGraphic Design
Sensory Holiday CardGraphic Design
Decontstructed Christmas TreeGraphic Design
Richard's SignGraphic Design
Anti Brexit protest signGraphic Design
Concert for EuropeGraphic Design
Didot ThinlineGraphic Design
Ten Bells PubPhotography
Method Supper ClubPhotography
Joshua Leigh
Contact
©2019